We could all use an ace up our sleeve once in a while.
But The Coolhandkings know, it’s not your cards, it’s how you play them.
So while you may or may not have something up your sleeve.
When you wear our shirts you’ll always feel like you have a pair of kings in your pocket.

CURRENT DESIGNS

FEATURED DESIGN:  The Champions

Checkered Flag Racing isn’t just a shop; it is sacred ground in the world of karting, a place where legends are made. The Champions tee captures that legacy, featuring “The Shop” at its heart, with George Fellner’s legendary championship-winning kart in the background and the latest title-winning machine standing proudly in the foreground. Beside them, his iconic golf cart sits like a sentinel, a silent witness to the struggle and the triumph in pursuit of speed. This design is a tribute to a place where the past and future collide, where legends pass the torch to the next generation, all shaped by the same relentless desire to win.

George Fellner

FEATURED KING:

George Fellner

AKA:

The King of Karting

George Fellner was born February 5th, 1952. He is a living legend in the world of kart racing and the driving force behind Checkered Flag Racing, a premier kart racing team dedicated to nurturing talent of all ages. A former champion himself, George knows what it takes to succeed on the track and has spent decades passing on that wisdom to the next generation of racers. His old-school/no-nonsense approach to coaching has earned him a reputation as both a fierce competitor and a mentor who demands the very best from his drivers. With a relentless work ethic and a passion for the sport that’s second to none, George has poured his blood, sweat and tears into building a team that reflects his own grit and determination. Known for his larger-than-life personality, George is as tough as they come. His grizzled demeanor and sharp wit make him a beloved figure in the racing community. Yet despite the rough edges, his commitment to his drivers is unwavering. He’s not just teaching them how to race; he’s teaching them how to win, on and off the track.

At the track, George is a fixture, always cruising around in his custom golf cart, which is as iconic as the man himself. Whether it’s lending a competitor a part, offering tuning advice or sharing a story from his racing days, George’s presence is felt by everyone. He’s the first to step in when someone needs help, embodying the camaraderie that the racing community thrives on. For George, it isn’t just about his team. It’s about everyone pushing their limits and bringing their best to the track.

Off the track, the Checkered Flag Racing shop is more than just a workspace. It is sacred ground for a motley crew of racing enthusiasts, a place where drivers, mechanics and dreamers come together over motors, machines, epic stories and the never ending pursuit of speed. It’s hard work all day. But at night George and his crew know how to play just as hard. His wife, Pat, is the heart of it all, keeping things running smoothly while making sure everyone who walks through the door feels like family. She’s seen it all: the late nights, the impossible rebuilds, the heartbreaks and the victories. Through it all, she has been George’s rock. Together they’ve built something bigger than a team or a shop; they’ve built a legacy.

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